1. Overview
Mova Technologies Inc. ("Mova," "we," "us," or "our") is committed to protecting your privacy. This
Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you
use the Mova platform, including our mobile application, website, and related services (collectively,
the "Platform").
By using our Platform, you agree to the collection and use of information in accordance with this
policy. If you do not agree with any part of this policy, please discontinue use of our services.
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Plain English Summary
We collect your data to operate the ride-booking
service. We never sell your personal data to third parties. You have the right to access, correct,
or delete your information at any time.
3. How We Use Your Data
We use the information we collect for the following purposes:
- Service Delivery: To process ride requests, match riders with drivers, process
payments, and provide real-time navigation.
- Safety & Security: To verify identities, prevent fraud, resolve disputes, and
enforce our community guidelines.
- Communications: To send trip confirmations, receipts, account updates, and
important service notifications.
- Platform Improvement: To analyze usage patterns, identify technical issues, and
improve app performance and features.
- Personalization: To customize your experience, including suggested destinations and
personalized promotions.
- Legal Compliance: To comply with applicable laws, regulations, and law enforcement
requests.
- Marketing (with consent): To send promotional offers and updates about new features
(you may opt out at any time).
4. Data Sharing
We do not sell your personal data. We may share your information in the following limited
circumstances:
- Between Riders and Drivers: When a ride is matched, we share limited profile
information (first name, photo, vehicle details, rating) between riders and drivers.
- Service Providers: Trusted third-party vendors who help us operate our platform
(payment processors, cloud hosting, analytics, customer support tools) under strict data processing
agreements.
- Safety & Emergency: When required to protect the safety of users or the public,
including with emergency services.
- Legal Requirements: When required by law, court order, or government authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets,
with advance notice to you.
5. Cookies & Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to enhance your experience, analyze
Platform usage, and deliver targeted advertising.
Types of Cookies We Use
- Essential Cookies: Required for core Platform functionality such as authentication
and security.
- Performance Cookies: Help us understand how users interact with our Platform to
improve performance.
- Functional Cookies: Remember your preferences and settings across sessions.
- Marketing Cookies: Used to deliver relevant advertisements on our Platform and
third-party sites (with your consent where required by law).
You can control cookie preferences through your browser settings or our in-app privacy controls. Note
that disabling certain cookies may affect Platform functionality.
6. Third-Party Services
Our Platform integrates with third-party services to deliver our features. These include:
- Mapping services (for navigation and location display)
- Payment gateways (for secure transaction processing)
- SMS and push notification providers
- Analytics platforms (aggregated and anonymized data)
- Background check services (for driver verification)
- Customer support software
Each third-party partner is bound by their own privacy policies and our data processing agreements. We
encourage you to review the privacy policies of third-party services you interact with through our
Platform.
7. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Correct inaccurate or incomplete personal data.
- Erasure: Request deletion of your personal data ("right to be forgotten") subject
to legal retention requirements.
- Portability: Receive your data in a structured, machine-readable format and
transfer it to another provider.
- Restriction: Request that we restrict processing of your data in certain
circumstances.
- Objection: Object to processing based on legitimate interests or for direct
marketing purposes.
- Withdraw Consent: Withdraw consent at any time where processing is consent-based.
To exercise any of these rights, contact us at privacy@mova.app. We will respond within 30 days.
8. Data Security
We implement industry-standard security measures to protect your personal information:
- End-to-end encryption for in-app communications
- TLS/SSL encryption for all data in transit
- AES-256 encryption for sensitive data at rest
- Regular security audits and penetration testing
- Multi-factor authentication for account access
- Role-based access controls limiting employee access to personal data
- Real-time fraud detection and monitoring systems
Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot
guarantee absolute security but are committed to maintaining the highest practical standards.
9. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal
obligations:
- Active Account Data: Retained for the duration of your account plus up to 7 years
for tax and legal compliance.
- Ride History: Trip records are retained for 7 years for legal and dispute
resolution purposes.
- Driver Documents: Retained for the driver's active period plus 7 years.
- Communications: Support communications are retained for 3 years.
- Marketing Data: Retained until you withdraw consent or delete your account.
When data is no longer required, we securely delete or anonymize it.
10. Children's Privacy
The Mova Platform is not directed to individuals under the age of 18. We do not knowingly collect
personal information from minors. If we become aware that we have inadvertently collected personal
information from a child under 18, we will take steps to delete it promptly.
If you believe a minor has provided us with personal information, please contact us immediately at privacy@mova.app.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal
requirements, or operational needs. We will notify you of material changes by:
- Sending a push notification and/or email to registered users
- Displaying a prominent notice within the app
- Updating the "Last Updated" date at the top of this page
Continued use of the Platform after changes become effective constitutes your acceptance of the updated
policy. We encourage you to review this page periodically.
